Case Studies

We've executed countless projects in digital and traditional marketing, brand redevelopment, employee recruitment systems and strategies, and revenue management at boutique, independent properties.

• Digital Marketing Case Study: Standing out from the competition in a busy summer seasonal market is no easy task...
• Recruitment Case Study: Creating and optimizing systems for workforce management can pay big dividends when it comes to managing human resources.
• Brand Development Case Study: ...will a new coat of paint be enough?

Migis Hotel Group was a key partner in the inception and development of The Groton Inn, a boutique business travel hotel envisioned to replace the historic Groton Inn which burned down in 2011, and was believed to be the oldest operating inn in the United States. The project included the development and construction of the Inn, an on-campus, stand-alone restaurant Forge & Vine, and continued operation and management of the Inn and restaurant alike.

• Systems & IT Case Study: Before the business world was forced by Covid-19 into online platforms that facilitate remote work, we engaged our clients in the use of business connectivity platforms.
• Operations Case Study: Re-envisioning a classic seaside resort to maximize profitability.
• Accounting Case Study: Leveraging best-in-class software to bring independent hotels into the 21st century financial world.

Often known as the "flagship" property of Migis Hotel Group, Migis Lodge is where many of our key contributors began their careers in hospitality. A family owned and operated property since the 1920's, Migis Hotel Group has been managing the property since 2001. Impacted by various global events such as The Great Recession of 2008 and the Covid-19 pandemic, nimble operational changes have been regularly necessary to ensure financial solvency of the property due to an unprecedented drops in demand.

• Revenue Management Case Study: Finding balance between average daily rate and occupancy during times of change are pivotal for continued success and solvency.