Pop!Tech for Foodies
The Pop!Tech conference, held annually in Camden, Maine, is rapidly expanding beyond a “big think” gathering of academics, journalists, scientists, and innovation gurus. It’s becoming a magnet for corporate executives, too, who are trying to answer questions such as those posed by Pop!Tech’s curator, Andrew Zolli, in his opening remarks: “Is reinvention possible? Can technology save us? What is the next social contract?”
Even in the downturn, when corporations are curbing travel budgets to trade shows, employees from such diverse companies as Genentech, PriceWaterhouseCoopers, Nike, Microsoft, and AT&T were in attendance. There were more corporate sponsors than ever this year, including Nike and Microsoft, who were new to sponsorship this year.
Attendees listened to acoustic guitar and soulful songs sung by Malaysian musician Zee Avi, and watched while artist Chris Jordan showed disturbing photos of dead baby albatrosses whose corpses revealed stomachs full of plastic bottle caps—intended to motivate people to understand the consequences of pollution and garbage.
Michael Pollan who has fundamentally changed the way many of us understand what we eat, how it’s made, and how it gets to us, spoke on whether a vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius – it was fascinating.
Speaking of food, the preparation for the conference attendees was intense and interesting. If you didn’t attend this year’s conference, you can get the flavor of the conference and the food preparation by viewing the short video below.
Enjoy!
Fast Tube by Casper
